I like this book for its focus on tech company structures and how much it can affect a business. Employee motivation is key to the success of any company, especially the ones whose assets are really in the heads of their people. This book unpacks how that motivation works and how to structure your company to take advantage of your best asset. This is essential reading for a tech company CEO or investor.
Pink exposes the mismatch between what science knows and what business does – and how that affects every aspect of life. He examines the three elements of true motivation – autonomy, mastery, and purpose. It offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.