Owen Matthews Recommends Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions

I have the great pleasure of working with smart, successful and hardworking people. They are especially prone to thinking they are the rational masters of their decisions, I am no exception. This book conveys many of the irrational tendencies that we as humans are prone to. It is important to remember we tend to be swayed by factors that are inherently human and we are not as rational as we think we are.

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Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable – making us predictably irrational.

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