Owen Matthews Recommends The Power of Habit: Why We Do What We do in Life and Business

The Power of Habit: Why We Do What We Do in Life and Business

Recognizing how much habits affect our lives is important. Understanding our habits and working to change them isn’t always easy. This book helps you understand your habits and the ways you go about changing them.

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Groundbreaking new research shows that by grabbing hold of the three-step “loop” all habits form in our brains – cue, routine, reward – we can change them, giving us the power to take control over our lives.
“We are what we repeatedly do,” said Aristotle. “Excellence, then, is not an act, but a habit.” On the most basic level, a habit is a simple neurological loop: there is a cue, a routine, and a reward. Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it’s the right one, can have staggering effects.

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