Owen Matthews Recommends Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

I like studying choice architecture and this is a great place to start. An easy and informative read, this book explores the ways to design everything from government policies to school lunch counters and retirement plans to maximise freedom choice but encourage good decisions.

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Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make; ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources – and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. Nudge is straightforward, informative, and entertaining read for anyone interested in our individual and collective well-being.

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